Meet Mitch
Mitch, a 20-year-old university student is the driving force behind Siriüs Grooming, has spent more than ten years grooming his hair daily.
Despite his experience, he still remained confused by the cryptic names and the multitude of choices for mens hair products, still unsure of what really worked for his hair and desired look. This got him thinking - does any guy really know what hair product they should be using?
2 years...
Two years ago, whilst working as a bartender, Mitch engaged every agreeable man who came to the bar in conversations about men's hair grooming. From these interactions, he reached two key conclusions about men's hair grooming in Australia:
Firstly, some men view using hair styling products as weird and unmanly.
Secondly, those who did use hair products typically didn't want to spend more than 30 seconds styling their hair, and often they had no clue if they were using the right product.
HAIR TO IMPRESS MINUS. THE BULLSH*T
Motivated by his bar-side conversations and personal experiences, Mitch embarked on a two-year journey to learn everything he could about men's hair grooming.
His mission was clear: to launch a business that revolutionised the industry with a simple yet high-quality approach.
His plan included a streamlined line of premium men's grooming products, each perfectly matched to customers through quick product matching software.
Mitch aimed to simplify the grooming routine to just 30 seconds, ensuring each Aussie found the ideal styling product without hassle. Additionally, he set out to dismantle the stigma around men using styling products by stripping away all the unnecessary bullsh*t.